As a part of the credit award, each of the subjects that forms part of the study programme involves the development of a specific competency and/or management skill. Examples of the management skills developed include conflict resolution, communication and motivation techniques, social responsibility, negotiation, customer focus and teamwork.

 

Complete academic programme

 

1st Semester

Global business environment (3 ECTS credits)

  • Analysis of the general and specific environment from an economic perspective
  • The globalization of the economy
  • Analytical aspects of the business's general and specific environment

Managing people (3 ECTS credits)

  • The management of people in organizations
  • The development of people in an organization
  • Managing accomplishment and professional talent
  • Compensation policies and practices
  • New trends in the management of people

Logistics and operations management (3 ECTS credits)

  • Operational strategy in the framework of the business strategy
  • Purchasing and procurement
  • Efficient production systems
  • Operations in distribution and customer service
  • The future of operations
  • New trends in operations management

Ethics and social responsibility (3 ECTS credits)

  • Ethics and social responsibility towards people and businesses
  • Ethics in business and in private life
  • Businesses' social responsibility

Financial management (3 ECTS credits)

  • Financial accounting as a management tool
  • Analysis of financial statements
  • Analysis of the balance sheet
  • Analysis of the results account
  • Profitability analysis
  • Analysis of working capital
  • Global analysis of financial statements
  • Management accounting as a control instrument
  • Control through budgeting and the analysis of deviations

 

2nd Semester

Marketing management (3 ECTS credits)

  • Internal and external analysis of the business
  • The marketing plan
  • The marketing mix: policies on product, price, distribution and communication
  • Strategic marketing
  • New trends in marketing: online marketing
  • Relationship marketing and CRM

Information systems management (3 ECTS credits)

  • The management of information in organizations
  • Uses of information systems in an organization
  • Information systems policies and strategies

Decision-making: Business Game 1 (3 ECTS credits)

  • Strategic and competitive business simulation

Innovation management (3 ECTS credits)

  • Innovation as an element of business strategy
  • Content of a business's innovation
  • Innovation and competitive advantages

Strategic management (3 ECTS credits)

  • Strategy
  • Levels of strategy
  • Business strategy
  • External analysis
  • Internal analysis
  • Organizational design
  • Corporate strategy

Course project (3 ECTS credits)

  • Creation of a business feasibility study as a final course project, enabling the consolidation and application of the competencies developed over the duration of the course.

Learning resources

UOC graduate courses have digital format materials. Students receive the materials as the course progresses.

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