Global business environment (3 ECTS credits)

  • Analysis of the general and specific environment from an economic point of view
  • Globalisation of the economy
  • Elements for the analysis of the general and specific business environment

People management (3 ECTS credits)

  • Personnel management in organisations
  • Personal development in organisations
  • Performance and professional talent management
  • Policy and compensation practices
  • New trends in personnel management.

Operations management and logistics (3 ECTS credits)

  • Operations strategy as part of business strategy
  • Purchasing and procurement
  • Efficient production systems
  • Operations in the area of distribution and customer service
  • The future of operations
  • New trends in operations management.

Ethics and social responsibility (3 ECTS credits)

  • Ethics and social responsibility for people and businesses
  • Ethics in business and personal life
  • Corporate social responsibility

Financial management (3 ECTS credits)

  • Financial accounting as a management tool
  • Analysis of financial statements
  • Analysis of balance sheets
  • Analysis of income statements
  • Analysis of profitability
  • Analysis of working capital
  • Global analysis of financial statements
  • Management accounting as a control tool
  • Control through budgeting and analysis of variances.

Marketing management (3 ECTS credits)

  • Internal and external analysis of businesses
  • The marketing plan
  • Marketing mix: product, pricing, distribution and communication policies
  • Strategic marketing
  • New trends in marketing: online marketing
  • Relational marketing and CRM

Information systems management (3 ECTS credits)

  • Information management in organisations
  • Use of information systems in organisations
  • Information systems policy and strategy.

Decision- making: Business Game I (3 ECTS credits)

  • Strategic and competitive business simulation

Innovation management (3 ECTS credits)

  • Innovation as strategic element in businesses
  • Innovation content in businesses
  • Innovation and competitive advantages

Strategic management (3 ECTS credits)

  • Strategy
  • Levels of strategy
  • Business strategy
  • External analysis
  • Internal analysis
  • Organisational design
  • Corporate strategy.

Business Week (3 ECTS credits)

  • Conferences, company visits, seminars and workshops to enhance management skills and network

       This subject may be taken in person (Barcelona City - Spanish Lenguage)  or online ( UOC Virtual Campus in English Lenguage) .

Advanced strategy (3 ECTS credits)

  • Strategic business simulation in a competitive environment.

Coaching (3 ECTS credits)

  • Personalised mentorship by an expert coach who will offer personalised advice to students in order to guide and develop their careers.
  • This coaching will be developed transversely in the second part of the master's programme and will be linked to the achievement of management skills.

Competitive intelligence (4 ECTS credits)

  • The competitive environment in the globalised world
  • The elements of competitive intelligence and surveillance
  • Technological tools and practical application of competitive intelligence.

Cross-cultural management (4 ECTS credits)

  • Management of multidisciplinary teams from different backgrounds and cultures
  • Work teams in multinational companies
 

International strategy (4 ECTS credits)

  • Business strategy
  • Design, evaluation and implementation of international strategies.
 

Business Plan (9 ECTS credits)

  • Drafting of a business plan for a specific business situation. Students have the opportunity to put into practice the skills acquired during the master's programme.

Learning resources

UOC graduate courses have digital format materials. Students receive the materials as the course progresses.

Next enrolment: december 2018

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Contact telephoneEg, 4585324
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