The first part of the programme, the first year, includes subjects with a strong strategic content and oriented to decision-making in each and every area of the business value chain. This part requires performing tasks that take into account the professional skills needed by today's managers at all times, which are based in making decisions based on real cases, so the case method will be the centrepiece of the teaching methodology.
The second part is the specific part of the master's course. It includes content, such as competitive intelligence, management of multicultural teams or international strategy, while management skills, such as emotional intelligence, creativity and change management, are developed.
In the last part of the programme, students will draft a master's research paper or business plan and will also be able to participate in Business Week, a week in Barcelona where lectures, conferences, company visits, seminars and workshops are offered with the aim of networking and developing managerial skills.
The main elements to highlight are the following:
- Use of the case method as central element in all subjects Given the special characteristics of the programme, cases will be totally oriented to business innovation and internationalisation
- A professional coach will support and guide you through the whole programme
- Use of business games, chosen as the best complement for training Their strategic and competitive nature makes them specially interesting for achieving shared objectives based on teamwork.
- Completion of a master's project oriented at acquiring skills as project management coordinator and focused on internationalisation and market globalisation.